Skincare
Bath and Body
Hair Care
Beauty
EM : EM Wellness
EM : EM Wellness is a women led and run tech driven conscious B2B luxury wellness & gifting brand dedicated to transforming your end client’s experiences through our extensive range of personal care and luxury gifting products. Each product is crafted and customised to deliver superior results, combining purity, potency, and safety.

Mission and Ethos
Our mission is to revolutionize the B2B wellness space by integrating sustainability, innovation, and luxury. Our commitment to vegan, natural, and sustainable practices ensures that every product is eco-friendly, using recycled materials to reduce waste. As a women-led brand, we focus on empowering communities by creating jobs, providing education, and teaching self-defense, fostering both personal growth and community development.
Our luxury products are crafted with personalized, innovative formulations tailored to each industry and service provider, ensuring every client’s unique needs are met. We are dedicated to reducing waste and enhancing experiences, delivering superior quality while maintaining sustainability. Made in India, we are proud to be a B2B-exclusive brand, building a strong community of like-minded businesses.
A Vision for Sustainable Luxury
The Process
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1
Chose your product
The journey begins by selecting the product from our extensive range of personal care and luxury gifting items. Our team collaborates with you to understand your specific needs and preferences, ensuring the product aligns perfectly with your brand and customer expectations.
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2
Product Sampling
Before full-scale production, we offer product sampling. This step allows you to evaluate the quality, fragrance, texture, and overall performance of the product. Feedback from this stage is crucial and helps us refine the product to meet your exact specifications.
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3
Production & Packaging
Once the sample is approved, the product moves into full-scale production. We use premium ingredients sourced globally, ensuring each product is crafted with the utmost care and precision. Our packaging is designed to be both aesthetically pleasing and functional, reflecting the luxury and quality of EM EM Wellness.
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4
Quality Control
Rigorous quality control measures are implemented at every stage of production. Our team of experts conducts thorough testing to ensure the products meet our high standards of excellence. This includes checks for consistency, safety, and effectiveness, guaranteeing that only the best products reach our clients.
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5
Product Shipping
After passing quality control, the products are carefully packed and prepared for shipping. We offer efficient and reliable delivery services, ensuring your order arrives on time and in perfect condition. Our logistics team manages the entire shipping process, providing regular updates and support to ensure a smooth delivery experience.
Our personal care range of products
EM EM Wellness offers a distinguished collection of personal care and luxury gifting products. Crafted with precision and care, our offerings are designed to deliver unparalleled quality and indulgence.
Name Inspiration
The name “EM : EM Wellness” carries a deeply personal and strategic significance. It reflects the initials of our founder, Masumi Mewawalla, whose initials, MM, inspired the brand’s name. “EM” not only resonates with the founder’s initials but also introduces an inclusive and modern touch. The use of “EM” as slang for “them” promotes a gender-neutral and inclusive approach, celebrating the idea that beauty is universal and accessible to all individuals, regardless of gender or background. This inclusive language aligns with our commitment to making wellness and beauty experiences welcoming for everyone. Additionally, “EM” embodies key values in the context of beauty: Embracing diversity and Empowering individuals. The name signifies our dedication to fostering an environment where every person can feel represented and valued, reinforcing our mission to offer exceptional, inclusive wellness solutions.
Furthermore, “EM” stands for Eco-Conscious Management, reflecting thecommitment to sustainability at every level of operation by reducing waste, reusing materials,avoiding one time use materials such as plastic, and responsibly sourcing ingredients from women-led communities.
By integrating these elements, “EM : EM Wellness” not only honors the founder’s legacy but also positions our brand as a modern, inclusive, sustainable and empowering choice in the wellness industry.

About the Founder
MASUMI MEWAWALLA
Masumi Mewawalla, the visionary behind EM EM Wellness, has charted an impressive entrepreneurial journey that spans entertainment, academia, and culinary arts. Her unwavering passion for fashion and design culminated in the creation of Pink Peacock Couture, now rebranded as Masumi Mewawalla, a label renowned for its opulent bridal and couture attire.
Masumi’s diverse background includes a successful career as a child actress in popular television shows and a notable stint as a dance choreographer. Her academic credentials include a Bachelor’s and Master’s degree in Commerce from HR College and a Certified Financial Planner (CFP) certification from the Financial Planning Academy of India. These experiences have equipped her with a strong business acumen and a deep understanding of aesthetics and presentation.
















